It began with some half‑used supplements and products.
Like a lot of people, our founder Darren came out of the pandemic changed. His sense of smell vanished completely, then came back different. His skin changed too — at 46 he started getting breakouts he’d never had, even as a teenager — alongside an itchy scalp that plainly wasn’t dandruff. So he started looking for answers.
One afternoon he gathered up the half-used bottles, tubes and tubs sitting around his bathroom and bedroom — everything from aftershaves to toothpastes, anti-ageing creams to shaving foam. £££s of personal-care products. Ingredients he’d never been taught to read, and claims he had no way to check — “dermatologist approved”, “organic”, “natural”. None of them with an honest answer to one simple question: is this actually right for me?
That was the fork. Do nothing — or question everything. He questioned everything. And what he found underneath was worse than the clutter.
Enbodie was built by a father and his children, with one conviction: “safe” should mean safe for you.
Soil. Skin. Product. Person.
Everything that reaches your skin, your gut, your eyes and your bloodstream began somewhere else — a field, a mine, a barrel of oil — and travelled to you. Below are real journeys, each one held for a moment so you can follow it. Enbodie traces every step, so “is it safe?” can finally become “is it safe for me?”
Soil
where it’s grown
Pesticides
weedkiller on the crop
Mineral ore
mined from rock
Petrochemicals
refined from oil
Farmland
intensively farmed
Crude oil
petrochemical feedstock
Bauxite
mined ore
Feedstocks
sourced cheaply
Petrochemicals
refined from oil
Coal tar
a coal derivative
Petrochemicals
refined from oil
Ingredient
what it becomes
Cotton
spun into fibre
Pigment
ground into colour
Preservatives
to stop it spoiling
Additives
emulsifiers & more
Fragrance
a synthetic blend
Aluminium salts
blocks the sweat gland
Foaming agents
SLS makes it foam
UV filters
oxybenzone & kin
PPD
the colour developer
Plasticisers
phthalates flex it
Product
what you buy
Tampon
a female-health staple
Lipstick
worn every day
Mascara
on the lash line
Processed food
eaten every day
Moisturiser
smoothed on daily
Antiperspirant
applied each morning
Toothpaste
used twice a day
Sunscreen
reapplied all summer
Hair dye
brushed onto roots
Nail polish
painted on weekly
Person
you
Women
absorbed by the body
Lips
and what they meet
Eyes
a delicate organ
Gut
met by the microbiome
Skin
the largest organ
Underarm
onto thin skin
Mouth
on oral tissue
Skin & seas
and washed to the sea
Scalp
against the skin
Nails
and the skin around them
The truth behind every product.
The power to choose better.
The Enbodie Index.
That same rule of origin, made into one independent score from A to E across six pillars — assessed from evidence and data, in plain sight.
Six pillars
What every score is built fromSafety
Toxicology & risk assessment of every ingredient.
Suitability
Personalisation & fit across the whole population.
Sourcing
Ingredient origins & supply-chain integrity.
Environmental
Planet impact & sustainability of the formula.
Integrity
Science & evidence behind the claims on the label.
Transparency
Label clarity & provenance of every data point.
Six pillars. One score. Total transparency.
The grade scale
A → E · higher is betterHow the score is built
Weighted · evidenced · bandedEach pillar carries weight
The six pillars combine into a single 0–100 score. Safety and integrity carry the most weight, because they matter most to the people using a product.
Every input is graded too
A score is only as good as its evidence, so each input is tagged by how well we know it — and thin evidence is never dressed up as certainty.
The number becomes a grade
The 0–100 score lands in one of five bands, A to E. The grade is the at-a-glance answer; the full pillar breakdown and sources sit one tap behind it.
Earlier, clearer awareness — right where prevention lives.
We’re building agentic AI for preventative health and longevity — turning the phone already in your pocket into personal exposure intelligence. Not to diagnose you. Not to replace your GP. Just earlier, evidence-aligned awareness in the bathroom, the kitchen, the pharmacy aisle and the mirror — staying ahead of symptoms and diagnosis.
And for the people health data has overlooked the longest.
Inclusion isn’t a feature we added — it’s the reason we started.